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Enterprising Thoughts

  • Words Also Have a History

    Published on October 11, 2010.

    Here’s a puzzle to start your day: What do barbed wire, billiard parlor, cussword, dust storm, ex-convict, Wild West, forty-niner, hayride, press notice, and race prejudice all have in common? All these terms, among many others, were first created and first put in print by Mark Twain. My entire working career has been based on my ability to put words

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  • There’s a phrase for that

    Published on October 11, 2010.

    The other day, a friend used the phrase, “In like Flint.” I corrected him by saying the expression was actually, “In like Flynn.” Well, we decided, it depends on your age. He claimed the term came from the 1967 movie of the same name starring James Coburn. My recollection is that the term referred to Errol (do you know who

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  • Plans, wherefore art thou plans?

    Published on October 11, 2010.

    Someone once told me, “Those who fail to plan, plan to fail.” And, so I’ve been saying the same thing to clients and prospects for years. Thus, it is not surprising that I have been writing, contributing to, editing, and amending all kinds of plans during my tenure in the agency business. Business Plans. Marketing Plans. Public Relations Plans. Media

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  • A good idea is not enough

    Published on October 11, 2010.

    I once received an award for “The Best Idea That Didn’t Sell.” I guess that is sort of a left-handed compliment. Got the idea, but couldn’t pull it off. Truth be told: I tried to sell the idea twice. Failed twice, but have a little trophy to remind me of the failure. The idea? The Philadelphia Sports Street Stars. The

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  • Putting Your Photo In Your Ad

    Published on October 1, 2010.

    If you read regional magazines, you may notice what appears to be an increasing trend of advertisers putting their own photos in their ads.

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